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Our Story

Ik & Ich provides parents with high quality, long lasting baby and children’s products that parents feel proud to have in their homes. 

How it all began… 

Frustrated with the limitless sea of funky scented, kitschy play mats that seemed to be screaming “down with style!” long-time friends, and new mums, Lea and Samara took matters into their own hands. And in 2019 Ik & Ich was born!

Both lovers of stylish decor and fashion, they were determined not to let their homes turn into an explosion of primary colours. They constantly shared tips and ideas on where to find stylish, fun and visually appealing baby items from clothes to blankets to carpets and more. However, when it came to tummy time, first toddles, and good old fashioned playtime they found there was no adequate product on the market that met their high standards for quality and safety, and reflected modern design trends.  So they made one!

After three years of living the Ik & Ich vision, Samara was ready to move on and in 2022 happy customer turned business partner Lauren joined the team.

After purchasing a CUSHY PLAY MAT for her two little ones, Lauren and Lea became friends, bonding over experiences of expat life in Hamburg and their shared love of craft-based parenting. One night at dinner Lauren asked Lea if she could join the team and the rest is history.

Lea’s background in fashion design and production and Lauren’s background in occupational therapy for children means that they can combine their skills to research, design and develop the perfect CUSHY PLAY MATS for their growing families, which they are now excited to share with the world!



Photography: Georg Kowallek / Alena Masselink

Models: Thank you to all of the kids and families that gave up their time to help us out, you are the best!

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